Ok, I’m going to Milan. It took a bit of persuasion as I really wanted to go to Max in San Fran, but I discovered that there are some awesome speakers at Milan who won’t be in San Fran and after all, that’s one of the main reasons we go to these things. If you’re able to get out there then I suggest you do. Flights are cheaper now and the hotels are very reasonable and as usual there’ll be the usual partying and super networking going on in the evenings. Which of course is NOT one of the reason I’m going 
“Adobe MAX is a large annual event held by Adobe in North America, Europe and Japan. The purpose of the event to provide unique opportunities for those in the computer design and development industries to connect and learn the latest cutting-edge technologies that Adobe releases.” (http://en.wikipedia.org/wiki/Adobe_MAX)
This year’s European event is taking place December 1st – 3rd in Milan, Italy. If you’re interested in Adobe’s technology roadmap, new product announcements or want to learn more about the Flash Platform and Flex through hands-on labs and over 50 Flex developer sessions then MAX Europe is for you. Use the session browser to explore all the sessions at MAX: http://max.adobe.com/eu/sessions/browser/
MAX highlights
This year, there are a host of speakers travelling from the UK to speak at MAX, alongside Adobe product managers, evangelists and designers & developers from all around the world. Here are just some of the sessions from UK speakers:
- James Whittaker (RefreshingApps.com), “Perfecting the user experience in Adobe AIR”.
- Samuel Williams (LBi), “Building Flex applications with PureMVC”.
- Neil Middleton (Monochrome), “Structuring your development team and getting the work done”.
- Mike Jones (FlashGen), “Debugging and profiling with Flex Builder”.
- Rob Bateman (Away3D), “Finding Away3D”.
- Stefan Richter (FlashComGuru), “Building collaborative applications with Flash Media Server”.
- Carlos Ulloa (Papervision3D), “Advanced Papervision3D”.
- Rick Williams (AKQA), “Anatomy of a seriously sophisticated AIR application”.
- Dom O’Brien (Glue London), “Interactive Video Campaigns”.
If you are one of my PokerCoder members, I will be sending you a discount code that Adobe have given me specifically for you 
